Search engine optimization (SEO) is
the process of improving the volume and quality of traffic
to a web site from search engines via "natural"
("organic" or "algorithmic") search
results for
targeted keywords. Usually, the earlier a site is presented
in the search results, or the higher it "ranks",
the more searchers will visit that site. SEO can also
target different kinds of search, including image search,
local search, and industry-specific vertical search
engines.
As a marketing strategy for increasing a site's relevance,
SEO considers how search algorithms work and what people
search for. SEO efforts may involve a site's coding,
presentation, and structure, as well as fixing problems
that could prevent search engine indexing programs from
fully spidering a site. Other, more noticeable efforts
may include adding unique content to a site, ensuring
that content is easily indexed by search engine robots,
and making the site more appealing to users. Another
class of techniques, known as black hat SEO. Read
more...
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